Privacy policy
Effective Date: 1 July 2026 | Last Updated: 23 May 2026
Applicable to: Ashford Valle Private Limited ("the Company", "We", "Us", "Our")
Website: https://www.ashfordvalle.com
PART I — INTRODUCTION AND OVERVIEW
1. About This Policy
Ashford Valle ("the Company", "We", "Us", or "Our") is committed to protecting the privacy and personal data of every individual who interacts with our website, mobile interfaces, and digital platforms (collectively, the "Platform"). This Privacy Policy explains how We collect, use, store, share, and protect your personal data in accordance with applicable Indian laws and international best practices.
This Policy has been drafted in compliance with: The Digital Personal Data Protection Act, 2023 ("DPDP Act"); The Information Technology Act, 2000 ("IT Act"); The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"); The Consumer Protection (E-Commerce) Rules, 2020; The General Data Protection Regulation (EU) 2016/679 ("GDPR"), where applicable to EU/EEA data subjects; Google's Advertising and Privacy Policies; and Meta's Data Policy and Business Terms.
PART II — DEFINITIONS
2. Definitions
"Data Principal" means the individual to whom personal data relates, as defined under the DPDP Act, 2023.
"Data Fiduciary" means Ashford Valle, which alone or in conjunction with others determines the purpose and means of processing personal data.
"Personal Data" means any data about an individual who is identifiable by or in relation to such data, including name, contact details, financial information, browsing behaviour, and device identifiers.
"Platform" means the Company's website at https://www.ashfordvalle.com and all associated digital services.
"Third-Party Service Provider" means any external vendor, partner, or processor engaged by the Company, including Meta Platforms Inc., Google LLC, and Klaviyo.
"Cookie" means a small data file placed on a user's device by a website to record preferences, session data, and usage behaviour.
PART III — DATA WE COLLECT
3. Categories of Personal Data Collected
3.1 Identity and Contact Information Full name; Email address; Mobile/telephone number; Shipping and billing address
3.2 Technical and Device Data IP address; Browser type and version; Operating system and device type; Time zone and language settings; Referring URLs
3.3 Usage and Behavioural Data Pages visited and time spent on the Platform; Clickstream data and navigation patterns; Search queries within the Platform
3.4 Marketing and Communication Data Preferences for receiving marketing communications; Records of consents, opt-ins, and opt-outs; Email open rates, click-through rates, and campaign engagement data
3.5 Data from Lead Generation Sources Data submitted through Meta (Facebook/Instagram) lead forms; Data submitted through website contact and inquiry forms; Newsletter subscription data
PART IV — HOW WE COLLECT YOUR DATA
4. Methods of Collection
4.1 Direct Collection When you submit a contact or inquiry form; When you subscribe to our newsletter or request early access; When you contact us via email
4.2 Automated Collection Through Cookies, web beacons, pixels, and similar tracking technologies; Through the Meta Pixel installed on our Platform; Through Google Analytics; Through Microsoft Clarity session recording
4.3 Third-Party Sources From Meta Platforms when you interact with our lead forms or advertisements; From Google when you interact with our Google Ads campaigns
PART V — LAWFUL BASIS FOR PROCESSING
5. Legal Grounds for Processing
5.1 Consent — for marketing communications, non-essential cookies, and tracking technologies. You may withdraw consent at any time.
5.2 Legitimate Interests — fraud prevention, improving Platform functionality, and internal analytics.
5.3 Legal Obligation — tax, accounting, and compliance with applicable law.
PART VI — USE OF YOUR PERSONAL DATA
6. Purposes of Processing
6.1 Marketing and Advertising To send promotional emails with your consent; To display personalised advertisements through Meta and Google Ads; To create Custom Audiences and Lookalike Audiences on Meta for targeted advertising; To measure advertising campaign performance
6.2 Analytics and Platform Improvement To analyse website traffic and engagement through Google Analytics and Microsoft Clarity; To identify and fix technical issues; To improve user experience
6.3 Legal and Compliance To comply with applicable laws and regulations; To detect and prevent fraud and security incidents
PART VII — SHARING AND DISCLOSURE
7. Third-Party Disclosure
We do not sell, trade, or rent your personal data to third parties for their independent marketing purposes. We share your data only with:
7.1 Service Providers and Data Processors Email Marketing / CRM: Klaviyo Cloud Hosting: Shopify Inc.
7.2 Advertising Platforms Meta Platforms Inc.: For targeted advertising and retargeting via Meta Pixel Google LLC: For Google Ads conversion tracking and Analytics reporting
7.3 Legal Requirements We may disclose personal data to law enforcement or government bodies where required by Indian law.
PART VIII — YOUR RIGHTS
8. Your Rights Under the DPDP Act, 2023
You have the right to: Access your personal data; Request correction of inaccurate data; Request erasure of your data; Withdraw consent at any time; File a grievance with our Grievance Officer.
To exercise any right, contact: hello@ashfordvalle.com
PART IX — DATA SECURITY
9. Security Measures
We implement SSL/TLS encryption for all data transmitted; Role-based access controls for internal systems; Regular security reviews; PCI-DSS compliant payment processing through third-party gateways.
PART X — DATA RETENTION
10. Retention Periods
Marketing and consent records: Duration of consent + 3 years Server logs / IP / session data: 90 days Cookie data: Per Cookie Policy (30 days to 26 months)
PART XI — CHILDREN'S PRIVACY
11. Protection of Minors
Our Platform is intended solely for individuals 18 years of age or older. We do not knowingly collect personal data from children below 18 years.
PART XII — INTERNATIONAL TRANSFERS
12. Cross-Border Transfers
Due to the global nature of our service providers, your personal data may be transferred outside India to providers including Meta Platforms Inc. and Google LLC. All such transfers are conducted under Data Processing Agreements with equivalent data protection requirements.
PART XIII — GRIEVANCE OFFICER
13. Contact and Grievance Redressal
Name: Team Ashford Valle
Designation: Customer Service
Email: hello@ashfordvalle.com
Postal Address: Ashford Valle Private Limited, Manas, Sai Nagar, Amravati 444701, Maharashtra, India
Working Hours: Monday to Friday, 10:00 AM – 6:00 PM IST
Complaints will be acknowledged within 48 hours and resolved within 30 days.
PART XIV — CHANGES TO THIS POLICY
14. Policy Updates
We reserve the right to amend this Privacy Policy at any time. Material changes will be communicated via a notice on the Platform. Continued use of the Platform after changes constitutes acceptance.
PART XV — CONTACT
15. Contact Information
Ashford Valle Private Limited, Sai Nagar, Amravati, Maharashtra, India
Email: hello@ashfordvalle.com
Website: https://www.ashfordvalle.com